Since I launched my weekly internet radio talk show – The Art of Change – http://boldbravemedia.com/shows/the-art-of-change/, a number of people have asked me about my lessons from doing it, so I’ve decided to write a post on just that.
Here are some key lessons I’ve learned:
- Get clear on your WHY – e.g. in terms of my show to showcase inspiring women leaders and changemakers who other women could learn from and be inspired by; to create a safe space for aspiring women leaders and changemakers to listen, learn and phone in weekly with questions.
- Identify your WHO for the show – i.e. your primary target audience; which for me is “aspiring women leaders and changemakers”. That said, my show is also relevant for men and women of a variety of ages and backgrounds.
- If signing a contract (e.g. with an internet radio provider/media outlet) clarify when and how the sponsorship benefits kick in
- Clarify how the station will be promoting you – e.g. on which social media platforms and how often?
- Plan your show well in advance; e.g. at least 6 weeks out
- Reach out to people you know, like and trust to be on the show. Select them from your own network, invite others to recommend folks to you, look for people on LinkedIn who you think might be a good fit, connect with them and plan a call via Skype or zoom to make the final decision and to plan the show.
- When inviting people for the show give them a tentative date to be on your show.
- Clarify your expectations of guests well in advance and reinforce them close to the show date.
- Download all of your shows so you have them to repurpose at a later date; e.g. perhaps for your website.
- When interviewing guests, be totally present and be conscious of what value you can add to their responses.
- Have fun! (and set that as intention with your guests)
I welcome your comments and experiences below.